22 June 2017



A paper brochure for Google ?

That’s what the digital giant asked us to promote the #MDRF project! Google is involved in France
by supporting startups,by making culture visible and creating digital opportunities for all.

Our idea ? A minimalist spirit on a white background (refering to the search engine), swathes of blue white
red colours (nod to the French flag), funny illustrations and strong messages to defend technologies…

The idea was to play with stereotypes about French militants as an echo to Google’s commitment to develop
the digital in France. Just to scream that it’s a chance we have to catch !